When someone searches “custom framing near me,” does your shop show up — or does a competitor get the click.
Search engine optimization (SEO) puts your store on the map. The shops that appear in local listings and mobile searches use targeted local SEO for frame stores to stay visible and attract more customers.
Considering 97% of people look for local businesses online, your shop needs to be easy to find when they do. If you’re not showing up, you’re missing out.
Are you looking to improve your ranking and bring in more local customers? Learn six local SEO strategies for framers and tips for using sales data to back targeted marketing decisions.
1. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing customers see when searching for nearby framing services. It helps you appear in Google Maps and at the top of local search results, translating to more appointments for 45% of businesses.
Once you claim your account, optimize the profile:
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Choose categories like “Picture Frame Shop” or “Custom Framing Service” so Google connects you with the right customers.
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Complete every section — business hours, service areas, and a brief description of services.
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Use local keywords in your description (e.g. “shadowbox framing in San Diego”) to improve visibility in nearby results.
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Upload high-quality photos of finished pieces, your storefront, and staff, and refresh them often.
Optimizing your profile helps local searchers find you, but more importantly, it shows off your work and gives them a reason to walk through the door.
2. Maintain Consistent NAP Information Across the Web
Google looks at your business name, address, and phone number (NAP) to confirm your business is legitimate. Even slight differences — like “The Frame Studio” vs. “Frame Studio LLC” — can cause confusion and hurt your local SEO.
To stay accurate across channels:
- Match your NAP info on your website, GBP, Facebook, and other marketing platforms.
- Use the same punctuation, abbreviations, and formatting everywhere.
- Scan for errors and outdated info using tools like Moz Local or BrightLocal.
- Add your NAP to your website footer and contact page so it's easy to find and verify.
Consistent NAP details signal trust and push your shop higher in local search rankings.
3. Manage and Leverage Customer Reviews
Nearly 58% of all online reviews are posted on Google, and 87% of shoppers engage with businesses with a three to four-star rating. That means your reviews shape customer opinions and affect whether someone chooses your shop.
Make reviews part of your SEO strategy:
- Ask satisfied customers to leave a Google review while the experience is still fresh.
- Encourage photo uploads of the final piece hanging in their home or office.
- Respond to every positive and negative review with professionalism and framing knowledge.
- Feature standout projects or digital displays on your website, landing pages, or social media.
Active review management improves local SEO for framing stores and builds trust with future customers before they even step inside.
4. Create Local Content That Matters
To strengthen local SEO for framing stores, focus on content that ties to your area. Google prioritizes location-specific relevance, so instead of broad framing tips or product features, create posts that reflect your community and the customers you serve.
Here are some engaging ideas to try:
- Write blog posts about projects for nearby schools, sports teams, or galleries.
- Create landing pages for nearby towns (e.g. “Custom Framing in Pasadena”) with your address, services, customer reviews, and local photos.
- Feature local workshops, community events, or partner businesses, like art walks or pop-up markets.
- Highlight real customer stories, especially ones tied to your city or region.
Need inspiration? Look at recent projects and note who they were for, what town they came from, or whether they tied into a local event.
Even simple ideas like “Framing a Jersey for a [Local High School] Grad” or “Custom Art Framing for an Austin Gallery Show” can help your shop appear in location-based searches.
5. Don’t Forget the Technical Basics
Great content and positive reviews won’t matter if your website loads slowly or frustrates users. Even a one-person shop needs fast, mobile-friendly pages and a clean site structure to support local SEO for framing stores.
Focus on these essentials:
- Test your site on mobile — customers should easily find product pages, visualization tools, and contact information.
- Add local schema markup with your store name, location, hours, and services.
- Use location-based keywords in title tags and meta descriptions (e.g. “Picture Framing in Denver”).
- Compress images, especially on gallery pages, to speed up load times.
Run your site through PageSpeed Insights. Google flags anything over 2.5 seconds as too slow, which can reduce your visibility.
6. Use Tools That Simplify Your Local SEO Workflow
Local SEO isn’t complicated, but keeping up with it while running a busy shop can be. Tools like point of sale (POS) systems can help you manage SEO without adding extra work.
Put your tech to work:
- Track customer ZIP codes and purchase trends through your POS system.
- Automate review requests using built-in messaging tied to your customer database.
- Identify areas to target by reviewing where your most frequent buyers live.
- Export sales data to support location-based blog posts, service pages, or landing pages.
Your POS data shows where customers are coming from and what’s driving sales. Use that insight to shape local content, focus on the right neighborhoods, and build a successful strategy.
Local SEO for Framing Stores Is Worth the Effort
Local SEO for framing stores is an ongoing way to stay visible in your neighborhood and connect with the people looking for your services.
Lifesaver is a frame-focused POS system that supports your shop’s marketing strategy. Use its built-in messaging tools to request reviews, track customer zip codes, and identify sales patterns by area so you can create content that speaks to the right audience.
Try LifeSaver during a 14-day free trial to see how it can further your local SEO efforts, grow rankings, and bring more customers to your door.
