If social media feels like one more thing on an already full workbench, you’re not alone. Many framers love the craft but freeze up when it comes to posting. What do I share? How often? Does anyone even care?
That’s where social media tips for custom framers stop being about marketing — and start being about showing off your work the same way you would to someone standing at your counter. You don’t need trends, tricks, or a content calendar taped to the wall. All it takes is a simple way to share what you already do every day.
The goal is to help you build local visibility without hiring an agency or turning your shop into a content studio.
Here are six strategies that turn everyday framing work into ready-to-share content, using visual mockups you already have on hand.
Why Custom Framing Is Perfect for Social Media
Custom framing is visual by nature. Every piece tells a story: a family heirloom, a degree, a concert poster, a sports jersey, a child’s artwork. Your customers already see value in the transformation — you just need to show it.
Posts that resonate most feel real and local. That’s good news, because your shop already checks both boxes. With the right social media tips for custom framers, engaging posts don’t add to your workload; they reuse it.
Social Media Tips for Custom Framers That Actually Work
To master social marketing, you don’t need to post every day or come up with clever captions. What helps most is having a small set of ideas you can return to again and again without overthinking them.
With that in mind, focus on one platform — usually Instagram or Facebook — and reuse the same core templates.
Here are a few easy ways to put that into practice:
1. Show the Framing Transformation
Before-and-after framing photos never get old, especially to people who’ve never seen custom framing up close. This is one of the most effective social media tips for custom framers because it instantly shows value.
Marketing insights suggest that roughly 40% of people respond better to visual comparisons than to text, making side-by-side images an easy win.
To build this into your workflow and get consistent results:
- Capture the artwork or item as it arrives at the counter, using natural light and a neutral background.
- Photograph the finished piece in the same orientation to highlight the change.
- Post both images side by side with a short caption explaining the design choice.
Focus on different types of jobs to show the range of your expertise — for example, a shadowbox that preserves a sentimental item or a custom mat design that changes the look of a print.
Afterward, add an inviting line like: “Got something special at home that deserves a makeover?” to spark interest and encourage in-person consultations.
2. Pull Back the Curtain on Your Creative Process
Customers enjoy seeing how things are made when the process feels skilled and intentional. Short videos work well here, but photographs can be just as effective.
First, decide which single step you want to show, and then take a moment to:
- Record a quick clip of mat cutting, joining a frame, or mounting artwork.
- Explain one detail you pay attention to that most people don’t notice.
- Share the post with a caption that educates without lecturing.
You might highlight how you store high-value pieces or why you choose triple matting over a single mat to educate potential clients and showcase your expertise.
Remember, keep it genuine. Customers respond to real moments and honest work, not polished editing or scripted content.
3. Highlight the Humans in Your Frame Shop
People don’t just choose frames — they choose framers. That’s why they come to you over faceless online companies and big-box competitors.
Showing the faces behind the work helps build on that intimacy and trust, especially in hyper-local markets.
Keep this kind of people-first content casual and welcoming. For example:
- Introduce a team member with a quick photo and one fun fact.
- Share why they enjoy framing or what they specialize in.
- Thank customers for supporting a locally-owned business.
At the end, make it easy for people to feel a connection. A line like “Stop by and ask Alex about our moulding options” encourages a familiar in-store interaction without feeling forced.
4. Use Customer Stories
Most framing jobs come with a backstory. A framed piece often marks a milestone, a memory, or something worth holding onto. Sharing that context on social media is an easy way to show the care behind your work while helping others connect with it.
When you share a customer story, keep the focus on the moment:
- Photograph the finished piece at pickup or on the design counter.
- Describe, in general terms, why the item mattered.
- Celebrate the work without oversharing.
- Close with something like: “We love helping preserve pieces that matter.”
For example, share a wedding bundle with a save the date, an invitation, and a photograph, paired with a caption such as, “Let us capture your love story.”
Always get permission before sharing — and take a moment to confirm how the customer wants their piece described so you capture it accurately.
5. Use Your POS For a Content Shortcut
Starting from scratch every time is what makes sharing on social media feel like work. But much of what you need is already created during the frame design process.
Modern framing point of sale (POS) systems don’t just handle checkout — they generate visuals during design consultations. These 3D previews reflect the design decisions made at the counter — from frame and mat choices to layout — and are ready to share without staging, extra photos, or setup.
To make the most of it:
- Export design previews from the design session.
- Save images to a dedicated folder on your phone or computer.
- Share them with a brief note about why the frame and mat were chosen.
- Close with a question, like: “Would you go classic or bold with this one?”
This is one of the most practical social media tips for custom framers because it’s a fast, accessible way to stay visible using work that’s already part of your day.
6. Follow a Weekly Social Media Plan
If you’re wondering how often to post, here’s the answer: enough to stay visible, not enough to stress you out. For many shops, starting with once a week is a solid step.
A realistic social media rhythm for most framers might look like this:
- Share one before-and-after transformation.
- Show one process moment or staff highlight.
- Feature one customer piece or design preview.
That’s a baseline, not a rule. If you enjoy posting on social media, sharing something more regularly on Facebook and Instagram can help boost visibility.
In most cases, a few shares a week are more than enough to stay recognizable and gain viewer attention.
Embrace Social Media and Make Posting Easy With LifeSaver
Social media works best when it reflects what’s happening in your shop, not when it feels like a separate project. If you focus on capturing the framing work you’re already doing each day, sharing becomes simpler and more manageable.
Tools like LifeSaver’s FrameVue help by turning design sessions into visuals you can use right away. Instead of starting from scratch, you’re drawing on previews and images that already show how framing choices come together.
Put these social media tips for custom framers into practice. Start a free trial of LifeSaver to make sharing your work part of your normal workflow.
