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Wedding Season Framing: How To Make the Most of It
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Every year, nearly two million couples get married in the U.S., and many bring home more than photographs of the special day. They’re holding onto bouquets, invitations, dresses, and other once-in-a-lifetime keepsakes that deserve better than a box tucked away in a closet.

Wedding season framing turns those sentimental details into stunning, high-value displays. From bouquet shadowboxes to dress mounts, these are some of the most personal (and profitable) projects you’ll take on all year.

Here’s how to make the most of it — what to offer, how to price it, and what to prepare behind the scenes.

High-Value Wedding Framing Opportunities

From small mementos to full-scale showstoppers, wedding projects run the gamut, and many deserve premium pricing. They allow you to flex your creativity, craft something unforgettable, and increase your profit

Get inspired with these four wedding season framing ideas to feature on your services list.

1. Invitation Suites and Stationery ($200–$400)

Weddings often include beautiful paper details that the couple wants to keep, but isn’t quite sure what to do with. Framing turns those loose pieces into a display-worthy reminder of the day. Design a cohesive layout that brings together save-the-dates, RSVP cards, programs, and envelopes for the perfect keepsake. With minimal materials and careful planning, this is a simple project that can give you strong returns.

2. Bouquet Preservation Shadowboxes ($350–$998)

Dried florals make stunning shadowboxes when combined with ribbons, notes, or small photographs. UV-protective glass and sealed cases prevent brittleness and fading and help the arrangement hold up over time. 

During the consultation, share flower preservation tips, like using silica gel or freeze-drying, so couples know what’s needed before framing.

3. Wedding Photography Framing Packages ($150–$300)

Many couples order prints of their wedding photographs, but don’t think about framing until weeks — or months — after the wedding. Framing packages make it easy to turn those prints into a finished piece ready for the wall or mantel.

Try these ideas to attract interest:

  • Create bundles with one large portrait and two smaller prints.

  • Suggest framed sets as gifts for parents or home décor.

  • Use frame simulation tools to preview design layouts and materials.

  • Add a framing gift card to photography packages for future visits.

Curated picture frame sets become lasting centerpieces and help bring in repeat business when the wedding rush slows down.

4. Wedding Dress Shadowboxes ($500–$1,750)

Framing a wedding dress takes space, planning, and attention to detail. But for couples who want to hold onto more than photographs of the wedding day, it’s a unique way to preserve the whole look: dress, veil, gloves, and even shoes.

Offer upgrades like deep shadowboxes, archival backing, and fabric-safe mounting. Let them customize it with fabric backgrounds, engraved plaques, or a favorite photograph to turn their outfit into a ready-to-hang heirloom.

Strategic Pricing: Sell the Story, Not Only the Frame

Wedding framing is an emotional investment. Couples don’t shop by square inch; they’re preserving a forever moment. That’s why your pricing should reflect the personal significance the piece holds for them.

Present your work in a way that matches its value:

  • Tell a story: Anchor the upsell with an emotional appeal, not the materials or size. Frame each package to preserve a meaningful moment, like a focal point for their home or a lasting reminder of the day.

  • Bundle visible value: Build pricing tiers that highlight what’s included. At $300, include things like archival matting and layout design. At $600, add conservation glass, sealed shadowboxes, and fabric-safe mounting.

  • Offer flexibility: Make big purchases feel doable. Use installment plans to give newlyweds room to say “yes” without the upfront financial concerns. 

  • Create gift options: Turn your services into registry-ready gifts. Offer add-on framing bundles that parents or bridal party members can purchase as a thoughtful surprise.

Don’t wait for couples to ask — guide them. When you lead with value and show how framing fits their story, pricing feels like part of the celebration, not a sales pitch.

frame shop POS system buyers' guide

Operational Realities During Wedding Season

Wedding season brings a steady stream of custom orders with tight deadlines and multiple moving parts. You likely need to coordinate longer projects, communicate with vendors, and work with fragile or specialty materials.

Use these strategies to stay organized and deliver consistent results:

  • Plan for long lead times: Expect clients to book six months to a year in advance. Open consultation slots during the engagement season (end of November through February) to fill your calendar early.

  • Hold space for rush orders: Set aside one rush slot weekly for last-minute couples. Charge a transparent rush fee and communicate turnaround expectations up front.

  • Handle delicate materials with care: Train staff on preserving dried flowers, backing fragile paper, and protecting fabrics. Use tags in your work order software, like “delicate handling,” to flag pieces that require special attention. 

Sorting out your workflow processes now helps you deliver flawless results when wedding season framing hits full speed.

Seasonal Strategy: Book Ahead To Fill Your Calendar

The couples you want to work with are already thinking months ahead — your marketing should match their pace. Start early, highlight custom options, and position your shop as part of their wedding plan from the start.

Time your outreach to when proposals and planning are in full swing:

  • Target the right season: Book spring weddings in the fall and summer weddings in the winter to match couples’ planning timelines.

  • Run holiday campaigns: Focus on proposal-heavy dates like Valentine’s Day, Christmas, and New Year’s to catch couples early.

  • Offer early consults: Set up prebooking consultations during engagement season to secure early commitments.

Get ahead of the wave now, and you’ll fill your calendar before peak season even begins.

Marketing Tactics To Attract Wedding Clients

Framing happens after the wedding, but if you wait until then to make an impression, you’re already behind. Build genuine partnerships and create a presence that makes couples see you as part of the celebration from the beginning.

Try these tips to connect early and stay a part of their plans:

  • Partner with local wedding vendors: Work with photographers, florists, and planners on co-marketing efforts. Offer framed samples for venue lobbies, bridal suites, or vendor portfolios.

  • Participate in bridal shows: Create a “wedding memory framing” booth with sample displays — dresses, bouquets, and invite suites in full view. Use giveaways or exclusive consultation offers to start conversations.

  • Share your work on social media: Post before-and-after framing shots, process videos, and client testimonials (with permission). Tag venues and vendors to extend your reach.

  • Reward referrals that convert: Give store credit for every booked referral. Provide samples to photographers or planners to keep your work visible in their spaces.

When couples see your work featured at venues or bridal fairs, they arrive already seeing you as the expert. Attending these events signals that you’re a trusted part of the wedding industry and gives you direct access to new supplier relationships.

How LifeSaver Helps You Own the Wedding Season

Wedding projects come with high expectations — multiple keepsakes, strict deadlines, and clients who want it all to be perfect. Everything has to feel personal and go according to plan, from bouquet shadowboxes to dress displays.

LifeSaver’s point of sale (POS) system makes tracking, framing, and following up with every couple easier.  

When it comes to wedding season framing, the software lets you: 

  • Capture key moments with the customer database: Record engagement dates, photographer details, and wedding dates to time follow-ups perfectly.

  • Organize multi-item work orders: Group invitations, bouquets, prints, and dress shadowboxes under one event tag and monitor progress at a glance.

  • Showcase with FrameVue visualization: Let couples preview how their invitations, florals, or dress will look in frame with FrameVue, creating digital mockups of the final pieces.

  • Automate appointment reminders: Send notifications to clients through SMS or email so they know exactly when their item is ready, consultations stay on schedule, and last-minute bookings are less frantic.

LifeSaver provides a wedding-ready workflow that helps reduce stress for your team, increase revenue, and build credibility in the busy season.

Make the Most of Wedding Season Framing With LifeSaver

Wedding framing season is packed with potential — sentimental projects, big-ticket orders, and clients ready to invest in something meaningful. From shadowboxes to custom photo bundles, this is your chance to turn personal moments into high-value work.

With LifeSaver’s top-rated POS system, you can stay organized, impress clients, and capture more value from every wedding project.

Try LifeSaver free for 14 days to simplify your workflow, stay ahead of custom orders, and make this wedding season your most profitable yet.

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Spencer Wright
Post by Spencer Wright
Aug 5, 2025 5:15:07 PM
With experience implementing cloud point of sale (POS) systems since 2017, Spencer — as Lifesaver's general manager — brings personal passion and technical expertise to the framing industry. He's witnessed firsthand how frame shops have embraced the digital revolution — from social media to AI-powered tools. This transition sparked his interest in helping store owners build effective digital marketing strategies without getting overwhelmed by constantly changing platforms. “Exceptional in-store experiences — from check-in to check-out — remain the most powerful marketing tool any retailer has. I want local retailers to win, and providing them with the tools they need is my small contribution to their success.”